Naif Mohammed Balaula Est. Knows that you take your privacy seriously. We do, too. We intend to be transparent with you about our data practices and to give you control over information we collect about you (your “Data”), some of which may identify you or from which you may be identified.
Naif Est. Provides Bella platform and offers the following services:
Part I applies to Data about users of our Consumer Services (“Sites & Platforms Users”).
Part II applies to Data provided by customers of our Enterprise Services (“Enterprise Customers”) about users of Enterprise Customers’ products (“Partner End-users”).
Part III applies to Data about individuals other than Our Sites & Platforms Users and Partner End-users, such as individuals acting in their professional capacity as representatives of a third party developer, vendor, partner or enterprise customer.
Part IV applies to all Data that we may collect and further process in the described circumstances in all of Parts I, II and III.
Below are the types of Data we collect about Sites & Platform Users and the ways in which we may collect, use and share that Data.
Data You Provide To Us:
We receive and store Data that you provide to us when you create an account and use our Consumer Services. When you create an account, we may collect your full name, email address, phone number, images, interests, comments, favorite locations, favorite activities, contact activities organizers, payment information and legal documents. birthday, gender, the city in which you created your account, and where applicable, your social media username and other Data if you create an account using your third-party log-in credentials. As you interact with us and use our Consumer Services, we may also collect other Data that you directly provide to us, which may include pictures that you choose to upload to your account, any searches you make, your bookmarks, comments and, or other Data that you voluntarily provide to us.
Data Collected When You Use Our Consumer Services:
If you opt-in, we automatically receive Data about your location and/or IP address, comments, device into, cookies data, search, and activities. whenever you interact with, or use, the Consumer Services (e.g. open the App, visit our website, etc.). We use various technologies to determine your location, such as the location services of your operating system or browser, sensor data from your device (e.g. magnetometer or barometer, Bluetooth data, beacon data, Wi-Fi access points, GPS data, and cell tower data), and other Data that may help us to understand your precise location. We may also collect additional Data about you when you use the Consumer Services. For example, we receive Data:
If you use our Apps and have enabled background location services in our Apps, you have permitted us to collect the above Data about you in the background even when you do not have the Apps open (as permitted by your device settings). You may turn off location services at any time by going to your device settings and toggling off background location.
Below are the ways that we may use Data from and, or about our Sites & Platforms Users.
To Operate, Maintain And Improve The Consumer Services
We may use your Data to operate and maintain the Consumer Services, and to understand you better and tailor the Consumer Services to you. If you download more than one App, we may combine your Data provided in each App. If you use the Consumer Services when you are not logged into your account, when you subsequently log into your account, we may combine Data collected while you were not logged in with your account.
We may also use your Data for research and development, to improve the Consumer Services, or to offer new products, features and tools, but only to the extent that this is in compliance with applicable law. For example, we may redesign the Apps to make it easier for you to search for locations in one of our Sites or Platforms. We may also use your Data to customize our Apps and Sites to provide you with your own special experience. We do this by inferring your interests and preferences, looking at your search history or allowing you to find and add friends who are also using the Apps and Sites from your device’s contact list or if applicable, your social media accounts if you have opted to connect these accounts to your account with us. In these situations, we do not store your contact lists.
We also may use your Data to help us map Locations (as defined below). For example, we may use device signals to determine that a particular device is within a particular location. Additionally, if you consent to sharing crash data (when the Apps crash) with us, we may use that data to help us analyze the cause of the crash.
Communicate With You
We may use your Data to communicate with you, including by email, text (only if you opt-in), or in our Sites & Platforms, about new product offerings, updates to the Consumer Services, or anything else we think may be of interest to you. You can opt out of receiving marketing and promotional communications.
Protection Of Our Rights
We may use your Data to protect the rights, property or safety of Naif Est. & our Sites, Platforms, the Consumer Services, our users and employees, or any third party. For example, we may use your Data if we need to enforce or apply our Terms of Service or Policies.
We may use your Data in our Enterprise Services and in other services that we may provide to businesses. For example, when partners use our SDK, we may receive certain Partner End User Data back (e.g., Wi-Fi end points, Visit Data, and other Data), including Data about our Sites & Platforms Users, if the Partner End-Users are also users of our Consumer Services. We may use this Data for our business purposes or to improve the Enterprise Services. As always, you can always opt-out of this type of sharing by disabling your background location services for the Sites & Platforms.
Data That May Be Shared With Other Users
When you use the Consumer Services, in our current and future builds of our Sites & Platforms your other authorized connected users (i.e. friends) may see some or all your information based on your privacy settings in our Sites & Platforms, such as your name, email address, phone number associated with your account, profile photo, hometown, and links to your social media accounts (if you have connected those accounts to your Bella account), a list of your users connected to you if available (i.e. friends), any content or comments that you post, which Apps you use and, or any other information that our Sites & Platforms enables you to share through features, When you communicate on or through the Consumer Services, such as commenting on a post by a business, an establishment, or a location (each a “Location”), other users may see this Data, too. You may have control on what you want visible to others at any time.
Publicly available Data such as the Data available in your user public profile, tips, likes, saves, public photos, lists that you create and follow, and lists of connected users to your accounts (i.e. friends and/or followers) may be searchable by search engines and be shared with or disclosed to third parties, including through our Enterprise Services to our partners and customers.
Data That May Be Shared With Third Party Partners And Service Providers
A key purpose of the Consumer Services is to help users discover and learn about Locations, upcoming activities, and brands that are relevant to them, and for these organizations to provide information about themselves, their Locations and events to users, as well as to reward users when they visit their Location or activity through offers or specials provided to you in compliance with applicable law. When you visit a Location, your visit may be shared with that Location so they can provide superior products and services to you. Sharing your visit means providing the Location with your user name, profile photo and the handles for any social media accounts you have connected with the account you created with us (e.g., your Twitter ID). You can always control what Data you choose to share with Locations by adjusting your preferences in “Settings.”
We may also use service providers, vendors and contractors to provide or perform services on our behalf. In these cases, we may need to share your PII with them. Our service providers, vendors and contractors will be subject to binding contractual obligations to: (i) only process accordance with our prior written instructions; and not use the information and, or data for their own purposes; and (ii) use appropriate measures to protect the confidentiality and security of the information and, or data; together with any additional requirements under applicable law.
When we partner with a business, we may share Data with them but only in aggregate or in some cases, we may share a non-identifying ID such as an advertising ID or a hashed identifier (“pseudonymized”). When we share Data in a pseudonymized form, a unique identifier is shared so that our partner can measure conversion as to whether an individual has seen its ad, visited its website, or you went to its brick and mortar location. We may also share or disclose aggregated, pseudonymized, and/or anonymous Data to other third parties, including our Sites & Platforms Users you may follow, and developers who use our API or SDK, or our other Enterprise Customers, for analytical or other purposes.
We collect and use personal information about you, including when you interact with us, , use the Bella App making payment through Alipay Services to make purchases or otherwise conduct financial transactions.
We may collect the following personal information about you:
As noted above, we collect personal information which may be considered sensitive in certain jurisdictions. Specifically, if we collect your passport, your payment card information, or your financial information and tax identification information, you may have additional rights and protections with regard to such sensitive personal information under certain data protection laws.
Whenever personal information is collected (e.g. upon registration), we will indicate whether the provision of such information is mandatory (e.g. with an asterisk). If you do not provide such mandatory personal information to us, you may not be able to make payments on Bella App using Alipay Services.
When You Consent
We may share your Data when we believe in good faith that such release is necessary to comply with law or a legal process, including laws outside your country of residence; to protect our rights, property, or safety of Naif Est. , our employees, the Consumer Services and others.
We may share your Data as part or in anticipation of a business sale, merger, consolidation, investment, change in control, transfer of substantial corporate assets, reorganization, liquidation, or similar business transaction or corporate event.
How to Opt Out of Marketing and Promotional Emails and Text Messages
Below are the ways in which we may collect, use and share Data about Partner End-Users.
We share Data with third party developers via our API, which may also involve those third-party developers agreeing to share Data about Partner End-Users with us. In some cases, they have committed not to share Partner End-User Data with us if it comprises PII or without the Partner End-User consenting to the sharing. We may also share Data with third party developers via flat data files and may receive a flat data file from developers in return.
App developers may partner with us to use our SDK, which they integrate into their own apps to help them identify when Partner End-Users are near interesting places of relevance to their service. When partners use our SDK, we may receive certain Partner End-User Data back (e.g. wifi end points, Visit Data, and other Data). We may incorporate such Partner End-User Data into our Enterprise Services, and if contractually permitted, license such Partner End-User Data to business partners. In some cases, if contractually permitted, we may share non-identifying IDs such as an advertising IDs or other pseudonymized data.
In addition, we may acquire data from third parties and append such information to Partner End-User Data. We will delete Partner End-User Data if requested by our partners.
In the event that a Partner End-User is also a User in our Sites and, or Platforms, we may combine all data about the user into a single profile.
Below are the ways in which we may collect, use and share Data about individuals who are not our Sites and, or Platforms Users or Partner End-Users.
We, our partners, and advertising service providers may receive Data from unaffiliated apps and websites, advertising exchanges, ad platforms, ad networks or from our partners, which we, our partners and advertising service providers may use to send interest-based advertising. The Data collected for this purpose may include Data such as activity when using the Consumer Services or on unaffiliated websites and apps, or Data received from web browsers or operating systems such as browser types and settings, the operating systems, device models, carriers, location information, IP address, mobile device and advertising identifiers (e.g. Apple IDFA or Google Advertising ID), as well as cookie information, pixel or other similar technology.
We may combine the Data described above with demographic, location and other interest-based segment Data from third parties to provide the Enterprise Services.
When we partner with a business, Data is not shared with them. We will only share Data in aggregate or in some cases, pseudonymized form. When we share Data in a pseudonymized form, a unique identifier, such as an Advertising ID, is shared so that our partner can measure conversion as to whether an individual has seen its ad, visited its website, or visited their brick and mortar location.
We may collect Data about individuals acting in their professional capacity as a representative of a third party developer, vendor, partner or enterprise customer. We may collect their names, job titles, phone numbers, email addresses and/or billing addresses (of their organization), so that we can contact and interact with these organizations in relation to the contracting process, billing, and/or promotions. We do not combine Data from these individuals with any Data about users of our Consumer Services.
In the case of developers who use our API or SDK, we also collect Data that developers provide on their developer account profiles, as well as certain Data that we process when a developer uses his or her account (such as time of use and device information).
We may share Data we collect about these individuals with service providers, vendors and contractors to provide or perform services on our behalf, such as providers that help us manage customer relationships, sales, and marketing for Naif Est. or may, in some cases, share Data about these individuals with our Enterprise Customers. Our service providers, vendors and contractors will be subject to binding contractual obligations to: (i) only process this Data in accordance with our prior written instructions, and not use the Data for their own purposes; (ii) use measures to protect the confidentiality and security of the Data; (iii) comply with additional requirements under applicable law. We may also share this Data when we believe in good faith that such release is necessary to comply with law or a legal process, including laws outside the individual’s country of residence; to protect our rights, property, or safety of Naif Est. , our employees, the Consumer Services and others. We may also share this Data as part or in anticipation of a business sale, merger, consolidation, investment, change in control, transfer of substantial corporate assets, reorganization, liquidation, or similar business transaction or corporate event.
This Part IV applies to Data about individuals we may collect in the circumstances described in all of Parts I, II and III.
Subject to applicable law, you may have a number of rights regarding the processing of your Data, including:
We use industry standard physical, technical, and logical security measures to protect your Data. We endeavor to safeguard your Data to ensure that it is kept secure. However, we cannot guarantee the security of Data in an account from unauthorized entry or use, hardware or software failure, and other factors.
Your account is protected by a password that you have chosen. We recommend using a password that is unique to your account. If you use the Consumer Services on public or shared networks (e.g. public Wi-Fi), we cannot ensure the security of your account.